Apsara Media Entertainment Network uses the film medium to social awareness and changes. We believe that an entertaining film can communicate better than any other form. Audience tends to understand the point being driven if they get entertained and can identify themselves in the situations being depicted. Normally even social or art films tend to over dramatize situations, which do not exactly keep the audience engaged. Our efforts are to keep the audience entertained throughout and keep it to be close to reality. So the stories deal with everyday situations that people can easily relate to. Depending on the intended audience, our films are showcased online, in schools and shortly, Swabhimaan, a story with a backdrop of Reservation, will be released in theaters in Gujarati as well as Hindi.